The term "Benchmarking" and its application have long since been a resounding call of reveille for the business and professional world. Progressive leaders wake up to a firm cup of coffee and a fervent review of most recent performance in the key measures of that particular leader's interest. Roger Milliken, the visionary leader of the well-benchmarked and privately held global textile giant Milliken & Company, is quoted as saying, "Good is the enemy of best. Best is the enemy of better." Long before America pondered the definition of what "is" is, we have asked ourselves, "How good is 'good'?" "How great is 'great'?" Comparison and contrast seem as intrinsic to the American way as calories and cholesterol to the American diet. After all, how does one define "success" anyway?